2000+ TAGLINES & COUNTING
Welcome to the most comprehensive collection of higher education taglines on the web. We manage more than 2000 taglines from colleges and universities across the country in an effort to examine the language institutions use to descibe themselves. Feel free to search the fruits of our labor: by tagline keyword, college or university.
Your tagline should be a powerful sound bite—an engaging, distinctive and memorable turn of phrase—that reflects the tone and tenor of your brand and what you offer your constituents.
As you review the 2000+ taglines collected here, remember:
- A great tagline will speak for you, but can't be expected to articulate every subtle nuance of your institution.
- A tagline might not always be the best answer.
- You really can live without a tagline.
For more tagline wisdom, read "Taglines are Dead," an RHB perspective paper.
The following articles highlight some of the issues at the core of the current tagline conversation, and touch on everything from the shifting role of taglines in a predominantly visual culture to the tactics that will help your tagline stick in the minds of your constituents. While some of these articles discuss challenges facing taglines in commercial advertising, you'll notice that many of the same obstacles confront institutions of higher education—namely, discovering and articulating what makes colleges and universities distinctive and crafting a tagline that expresses that like no one else.